Hyatt Private Line is a loyalty program in which members are rewarded for reservations. Hyatt hotels Members who have accumulated sufficient reward points can redeem them for various items and services including free nights and meals at Hyatt hotels. Hyatt contracted Biko to 'web-enable' their legacy Private Line database so that members could view their point status, claim reward and query missing stays.

"Since Biko web-enabled the Private Line system, we have seen an increase in membership activity and the systems involved have increased our customer service satisfaction levels significantly. We have received extremely positive feedback on the website from both members and travel industry personnel with particular reference to its clear and simple functionality."

Antonia Gilbert
Director of Loyalty Marketing
Pacific Hyatt International Hotels

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